Prepared For
Diamond Group[PIC name / title]
Full account ownership by the provider, guaranteed cross-platform view KPIs, and performance-based billing (Cost Per View).
The provider builds and fully manages one creator account (YouTube, Instagram, TikTok) that consistently features Diamond Group's products. Billing is based on views actually delivered, not per content, with the total view KPI serving as the guaranteed minimum commitment.
Option 1 lowers the upfront commitment; Option 2 delivers greater reach at a more efficient CPV.
Total KPI: 10,000,000 views (Campaign phase) · CPV Rp 25 / view
The first 10 pieces of content are provided complimentary to activate and warm up the account before product content begins. Views in this phase are not billed.
Product content. The KPI is counted from the first post that features a product.
Total KPI: 15,000,000 views · CPV Rp 20 / view (more efficient)
10 pieces of content billed on actual performance, with a cap equivalent to 5,000,000 views. If they exceed 5 million views, payment is still calculated at 5 million; if below, payment follows actual views.
The KPI is counted from the first post that features a product.
A quick summary to support the decision.
| Parameter | Option 1 | Option 2 |
|---|---|---|
| Starter Phase (10 content) | Complimentary | Paid, max 5M views |
| Starter Cost | Rp 0 | max Rp 100,000,000 |
| Campaign KPI | 10,000,000 | 10,000,000 |
| Campaign CPV | Rp 25 | Rp 20 |
| Campaign Cost | Rp 250,000,000 | Rp 200,000,000 |
| Total KPI Views (guaranteed) | 10,000,000 | 15,000,000 |
| Total Investment (max.) | Rp 250,000,000 | Rp 300,000,000 |
| Blended CPV (effective) | ± Rp 25 | ± Rp 20 |
Governing ownership, exclusivity, revisions, reporting, and payment.
All social media accounts built under this program are owned by the provider.
All platform monetization revenue (AdSense, creator fund, etc.) belongs to the provider.
Should Diamond Group wish to own an account, it may be purchased separately at a price agreed upon later.
During the contract period, the account will not accept endorsements from parties other than Diamond Group. After the contract ends, the account is free to accept other engagements.
The view KPI is to be achieved within a period of 3 (three) months, counted from the first product content going live.
Views are counted from each platform's native analytics (YouTube, Instagram, TikTok) and reported via the official dashboard.
The entire KPI is achieved organically. The provider does not use paid ads or boosting in this program.
Should the KPI not be met by the end of the period, the provider will extend the run at no additional cost until the KPI is fulfilled.
Diamond Group provides the product, product knowledge, and brand guidelines. Revisions apply only to the first 10 pieces of content that feature the product and brand. Beyond that, content cannot be revised except where there is an error in the product's USP or brand information. Storyline, angle, and creative approach are the provider's prerogative and are not subject to revision.
Diamond Group is entitled to repost and whitelist content for its brand channels throughout the partnership.
Performance reports are delivered monthly, at the end of each month, covering views, engagement, and progress against the KPI.
Payment is made in full upfront, before the project begins. All prices are exclusive of VAT as per applicable regulations.
Account suspension or algorithm changes beyond the provider's reasonable control do not constitute a breach; the parties agree to mitigate jointly.
Both parties maintain the confidentiality of commercial and data information exchanged during and after the partnership.
We are ready to adjust the scheme, period, and operational details to Diamond Group's needs. Approval of either option will proceed with the drafting of a partnership agreement and a production timeline.